Think-Op: Consumer Infosert

Mission: Consumer Infosert

Objective: Place leaflets in products

Covertly changing minds one product at a time.

Infosert
in·fo·sert /ˈinfōˈsərt/
Verb: To covertly place, fit, or surreptitiously slip information into products such as clothing, books, cosmentics or any other things people use, esp. with infographics: “We infoserted every single magazine in that store!”

Noun: An informational leaflet that has been inserted, typically one carrying an awareness raising infographic, into a consumer product or item.

INFOSERT:

HOW TO HAVE FUN

1. MAKE SOME INFOSERTS

2. ORGANIZE YOUR FRIENDS

SPLIT INTO SMALL GROUPS

3. PLACE LEAFLETS IN PRODUCTS

USE YOUR IMAGINATION

  • IN THE POCKETS OF CLOTHING & PURSES
  • IN BETWEEN THE PAGES OF BOOKS & MAGAZINES
  • THROUGHOUT PRODUCT DISPLAYS & BROCHURES
  • INSIDE THE CARDBOARD BOXES & PACKAGING

4. BE COVERT

TRY NOT TO DRAW ATTENTION TO YOURSELF

5. BE NONDESTRUCTIVE

DON’T DAMAGE ANYTHING

6. AVOID CONFRONTATION

IF ASKED TO LEAVE, JUST DO SO QUIETLY

7. CHECK-IN OFTEN

MAXIMIZE COVERAGE WITH FREQUENT UPDATES

8. BE PEACEFUL

WE ARE PEACEFUL, PLEASE RESPECT THAT

9. HAVE FUN

REMEMBER TO HAVE FUN, WE DO.

Infosert all day. everyday.

#MicCheckWallStreet out.